Using Your Difference To Build Rapport

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The goal of Use Your Difference to Make a Difference is to strengthen self-awareness, acknowledge biases, connect with others in a meaningful way, and celebrate the differences around us all. Only by acknowledging and understanding these behaviors can we learn to connect—with ourselves, with others, with our world. Connection is a process that turns differences into mutual understanding. Connection enables us to care for each other and be more empathetic. To be truly connected, we must educate ourselves, choose not to perpetuate systemic bias, and effectively communicate with people with vastly different values, backgrounds, and beliefs.

We all have assumptions of the people around us, whether an immediate neighbor or someone halfway across the world. Culturally-intelligent communicators realize that not everyone views the world through the same cultural lens, they do not perpetuate biases and stereotypes. Using the methods contained within this book, you will learn to see things from new perspectives, engage those with different worldviews, and leverage your differences to make powerful connections.

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Tayo Rockson

4x TEDx Speaker | Diversity & Inclusion consultant on a mission to develop 3 billion global leaders. Building personal brands and encouraging diversity hiring are two hallmarks of my leadership in global business. A strong background in cross-cultural communications gives me the versatility to work with brands across several cultures and position them for success. As a diversity and inclusion strategist who has lived and worked in four continents, I have built high performing cross functional teams in startups and multinationals. As a speaker, I have keynoted and spoken at places like TEDx, The World Bank, multiple companies and universities on effective ways to develop global mindsets and strategies to become more inclusive

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