This talk will teach you how to use PR-related strategies to get our lots of publicity and authority. A high-authority expert is a person that the media and other influencers seek after for partnerships and to promote. It doesn't matter if you are a tech startup, author, artist, or athlete. The rules are the same and they all equate to one thing:
When you get lots of great media attention and buzz, you become a media celebrity. High-authority celebrities attract more money, more traffic, and more sales for the products they represent.
The more your audience sees you, the more they will trust and like you. You'll gain an incredible digital reputation. Investors will pay more attention. Customers will respect your authority in your industry. Your segments, stories, and content will get shared far and wide throughout the web – all doing its job to increase your authority, traffic, sales, and profits.